At the Snapdragon Summit 2025, Qualcomm Senior Vice President Don McGuire stated that surveys show that 84% of consumers believe Snapdragon laptops offer superior performance, and 95% of users are willing to pay a premium for high-end phones powered by the Snapdragon mobile platform.
CNMO understands that the Snapdragon brand's influence is being validated in specific markets. According to CyberMedia Research, Snapdragon holds a 40% share of the high-end smartphone chip market in India. In the segment priced above 25,000 rupees, Snapdragon is significantly ahead of competitors MediaTek and Exynos.
Don McGuire revealed in his speech that the Snapdragon Insiders community has surpassed 20 million members. This group represents approximately $2.5 billion in annual spending power, becoming a core vehicle for Snapdragon's brand influence. Qualcomm is using various channels to transform Snapdragon from a "behind-the-scenes brand" into a "cultural icon." Sports marketing is a key component: as Manchester United's "front-of-the-chest advertising" partner, the Snapdragon brand received 9.5 billion brand impressions in its first year, equivalent to "182 Super Bowl ads."
In the consumer electronics sector, Snapdragon's fifth-generation Snapdragon 8 Extreme Edition mobile platform, to be launched tomorrow, utilizes TSMC's N3P process and its proprietary Oryon architecture, with a CPU clock speed exceeding 4.0GHz. This platform will further enhance AI capabilities, enabling the execution of large models with tens of billions of parameters on-device. Furthermore, Qualcomm's ambitions extend beyond mobile phone chips. To this end, earlier this year, Qualcomm launched a new brand, "Yuelong," specifically for its industrial and embedded IoT product lines.
