As a longtime media professional covering the home appliance industry, I've attended numerous new product launches. However, when I was recently invited to preview Hisense's upcoming RGB-Mini LED TV, the U7S Pro, I was deeply impressed. This wasn't just due to the product's exceptional performance, but also because Hisense's strategy of incorporating ultra-high-end display technology into its popular series is sending a strong signal: Chinese display companies are increasingly demonstrating leadership and defining power in the global high-end TV market through solid technological breakthroughs and product innovation.
Experiencing the U7S Pro: Experiencing the Extraordinary Charm of Color
Walking into the live demo, the first thing that caught my eye was the U7S Pro's picture quality. Samples played on the massive 100-inch screen showed smooth, natural color transitions, rich yet profound blacks, from vibrant colors to facial details. Even when viewed from the side, the colors remained highly consistent, completely free of the color cast common with traditional Mini LED TVs.
On-site technicians explained that this is thanks to Hisense's newly upgraded "dual-chip" combination: the world's leading RGB-Mini LED three-primary color light-emitting chip and the world's first RGB color-synchronized AI picture quality chip H7. The synergy of these two chips enables precise control of the image's light and color elements, resolving the long-standing industry challenge of "inability to precisely control both light and color simultaneously."
What is true RGB-Mini LED?
At the experience event, Hisense clearly outlined the grading standards for RGB-Mini LED technology, emphasizing that only products that utilize both RGB three-primary color light-emitting chips and color-synchronized control chip algorithms can be considered true RGB-Mini LED. This establishment of standards undoubtedly serves as a rebuttal to the various Mini LED products currently on the market that use RGB as a banner.
As the "heart" of the TV, the RGB three-primary color light-emitting chip provides high-quality "light energy" for the display. Compared to traditional technologies, Hisense's RGB-Mini LED chip boasts a 120% increase in brightness, a 30% improvement in image uniformity, and a 42% reduction in harmful blue light at the hardware level. These improvements not only make the picture clearer and brighter, but also provide better protection for users' eye health.
The Xinxin AI image quality chip H7 acts as the "brain." This chip supports the industry's highest mass-produced 3×10240 zone control, achieving the industry's highest 108-bit color accuracy. Through these technological innovations, Hisense RGB-Mini LED TVs achieve a 68% improvement in color accuracy, truly precise color control, accurate brightness adjustment, and more vibrant colors.
Image Quality Performance: A Comprehensively Superior Visual Experience
In actual experience, the U7S Pro demonstrated six core advantages: an extremely large color space, ultra-high color purity, ultra-high color accuracy, an ultra-wide color viewing angle, greater energy efficiency and environmental friendliness, and a larger display size.
Of particular note, Hisense RGB-Mini LED achieves 100% BT.2020 coverage without the need for quantum dots, a 19% improvement over QD-Mini LED and a 9% improvement over QD-OLED. It also boasts an ultra-high color volume of 87%, surpassing QD-Mini LED by 20% and QD-OLED by 3%. These figures indicate that Hisense has established a clear lead in this technology.
In terms of energy consumption, Hisense RGB-Mini LED consumes 40% less energy than QD-OLED, delivering premium image quality while also being more environmentally friendly and energy-efficient. For users seeking a large-screen experience, RGB-Mini LED technology easily breaks through the size limitations of OLED, enabling displays exceeding 100 inches, with a maximum of 116 inches.
A Comprehensive High-End Audiovisual Experience
In addition to the core display technology, the U7S Pro features the world's first anti-reflective display, the Obsidian Ultra, and luxury French Devialet speakers. The Obsidian Ultra effectively reduces ambient light reflections that disrupt the viewing experience, maintaining excellent contrast and color performance even in brightly lit living rooms.
The addition of the Devialet speakers provides an immersive audio experience. In actual listening tests, vocals were clear and natural, background music was richly layered, and bass was deep and powerful, perfectly complementing the U7S Pro's premium picture quality.
The U7S Pro will debut Dolby Vision 2.
In addition to the upgraded picture quality, the U7S Pro will also support Dolby Vision 2, Dolby Laboratories' next-generation premium HDR format, via an over-the-air (OTA) update. This means users aren't purchasing a static product, but rather a platform for continuously evolving picture quality.
Dolby Vision 2 extends Dolby Vision's capabilities beyond HDR, integrating it with Hisense's proprietary RGB-MiniLED technology to unleash unprecedented potential in televisions with an ultra-wide color gamut and ultra-high brightness. It is understood that Dolby Vision 2 will offer comprehensive content optimization, including precise black levels, ambient light sensing, and optimization for sports and gaming.
Hisense also stated that it will release more color modes for gamers based on insights into the needs of professional users, including those focused on UX. This means the U7S Pro is more than just a home TV; it's a "professional-grade color laboratory accessible to everyone," meeting the personalized needs of both professional users and film enthusiasts.
The launch of the U7S Pro redefines the high-end TV market.
The launch of the Hisense U7S Pro has far-reaching industry significance. From the ultra-flagship RGB-Mini LED UX to the universally accessible U7S Pro, Hisense completed technical research and industry chain integration in just eight months. This speed demonstrates the innovative strength and industrialization capabilities of Chinese companies in display technology.
More importantly, Hisense has applied its ultra-flagship RGB-Mini LED technology to its best-selling U7 series, pioneering a new generational upgrade path for mid-to-high-end LCD display technology. The 100-inch U7S Pro, with a pre-sale price of 30,000 yuan, reaches a wider market than the ultra-flagship 116-inch UX. This move not only demonstrates Hisense's technological confidence but also redefines the standard for the high-end large-screen TV experience. This technological leapfrogging strategy allows more consumers to experience top-notch picture quality at a better value, achieving a comprehensive upgrade in user experience.
In the global display technology competition, Hisense, through its RGB-Mini LED technology, offers a "Chinese solution" for industry upgrades. This solution not only surpasses QD-OLED and QD-Mini LED in picture quality, but also offers significant advantages in reliability and efficiency, earning Chinese companies greater influence in the global display industry.
In conclusion: The launch of the Hisense U7S Pro marks the official start of a new era of widespread adoption of RGB-Mini LED technology. By deeply integrating ultra-high-end display technology with its popular product line, Hisense has expanded its reach, once limited to ultra-flagship products, to a broader market. For consumers, this means superior picture quality at a better value, and for the industry, it signals a comprehensive acceleration of the pace of display technology upgrades.
As the most worthwhile RGB-Mini LED TV to buy in 2025, the Hisense U7S Pro is likely to become a dark horse in the high-end TV market this year, sparking a reshuffle in high-end TV technology. With its official launch on September 26th and offline sales starting on October 8th, consumers will have the opportunity to personally experience the extraordinary charm of this groundbreaking product. For the entire industry, the new paradigm of technological leap represented by Hisense U7S Pro is reshaping the competitive landscape of the high-end TV market.
