according to overseas media reports, openai plans to release a standalone social app equipped with the sora 2 video model. this app will offer a vertical scrolling browsing experience similar to tiktok, but all content will be generated by ai, and users will not be able to upload photos or videos from their smartphone's camera roll. this innovative design indicates that ai-generated content is further penetrating the social sphere.
according to reports, openai plans to strictly limit the length of videos generated within the app to within 10 seconds. tiktok initially set a 15-second limit, but this limit was gradually relaxed to 10 minutes. additionally, this new app will introduce a user verification function. once a user is verified, their portrait will be used by ai to generate videos, and other users will be able to use these portraits for secondary creation. for privacy protection, openai will immediately send notifications when a portrait is used, regardless of the video's publication settings.
from the perspective of copyright protection, this app refuses to generate some protected content, but the wall street journal pointed out that there are loopholes in its protection mechanism. copyright holders must apply for an opt-out in advance, otherwise their content may be used by ai. analysts believe that by integrating social functions, openai aims to increase user retention and prevent users from switching to other models, as leaving the platform means giving up existing social relationships.
overseas media bleepingcomputer reported in july that the development goal of sora 2 is to compete with google veo 3 and become the strongest video generation model. the release of this social application not only demonstrates the commercial potential of ai technology, but also has the potential to completely transform the competitive environment of the short video industry.
