The excitement surrounding Battlefield 6's release was indeed immense, clearly evident in the interest in the beta. The market reacted accordingly: publisher Electronic Arts' stock price shattered records.
EA's stock price rose to $176.12 per share, the company's highest value ever. Meanwhile, at the beginning of the year, its value had plummeted to $116 following the failure of Dragon Age: Veilkeeper and a record-breaking decline in EA Sports FC's earnings. Now, investors are once again confident that the company's products will bring them significant capital.
Financial experts point to the new game's online figures as a strong growth factor: the Battlefield 6 beta attracted 521,000 simultaneous players, a figure that surpassed the last three Call of Duty installments. Furthermore, gamers were raving about what they saw.
Recently, a former Blizzard executive predicted that Battlefield 6 would "crush" Call of Duty: Black Ops 7.