Maserati is plagued by rumors of a sell-off, and Stellantis denies the rumors

In recent times, Maserati's predicament has continued to deepen. Following a sharp decline in sales in 2024, its global sales in the first three months of 2025 plummeted 48% year-on-year, and its performance was difficult to reverse. This dismal performance has once again triggered fierce speculation from the outside world: Will the parent company Stellantis Group sell this Italian luxury brand? Although Stellantis has publicly denied the rumors many times.

In response to Reuters' latest inquiry, a Stellantis spokesperson responded again: "Excuse me, Maserati is not for sale."

However, Reuters quoted two people familiar with the matter and painted a different picture. It is reported that McKinsey, a consulting giant hired by Stellantis in April this year, has a key issue in its research mission that points to the assessment of Maserati's fate-it may recommend that the group divest the brand. A source made it clear that Stellantis has asked McKinsey to "explore all possible options for the future of Maserati." However, the evaluation is still in its early stages and it is difficult to reach a conclusion in the short term.

What is more worrying is that there have been significant differences within the Stellantis board of directors on whether Maserati should stay or go. Supporters see it as the only luxury brand under the group, and its strategic value cannot be ignored; opponents worry that the company's resources cannot support it to complete the much-needed product updates.

Maserati's current product gap is worse. The main models Ghibli and Levante have been discontinued, and their replacement products will not be available until 2027 and 2028 at the earliest. In the global market where SUVs are still popular, the Grecale, priced at about $80,000, has become Maserati's only SUV pillar. Although the brand also has the GranTurismo two-door sports car and the MC20 supercar, these models have limited market acceptance and are difficult to support overall sales. Former Stellantis CEO Tang Weishi admitted last year that Maserati is still in a loss-making state.

At the same time, even the planned replacement models have a bumper road. Competition in the luxury car market is fierce, and Alfa Romeo, another brand under Stellantis, is actively promoting product updates. How to clearly differentiate the positioning of Maserati and Alfa Romeo with limited resources and avoid internal friction has become a severe test for the group. Whether Maserati can get out of the trough is full of challenges.