recently, apple ceo tim cook publicly admitted at the new york times' dealbook online summit that he is a cryptocurrency investor and owns cryptocurrencies such as bitcoin and ethereum. cook said that he personally holds cryptocurrencies with the aim of diversifying his portfolio and believes that his holdings are "appropriate" after conducting thorough research.
at the same summit, cook explicitly denied the possibility of apple accepting cryptocurrencies as a payment method or incorporating them into its assets. he emphasized that although he invests in cryptocurrencies, he would never invest apple's nearly $20 billion in cash reserves in cryptocurrencies like bitcoin. cook stated, "people aren't buying apple stock because they want exposure to cryptocurrencies," and said there are no plans to accept cryptocurrencies for the sale of products like iphones and macs in the near future.
some media analysts believe that cook's remarks highlight apple's cautious attitude, in contrast to musk's previous active promotion of cryptocurrencies. although ceo cook personally recognizes the investment value of cryptocurrencies, the company will focus on its existing business model and refrain from entering the cryptocurrency field for the time being. it is reported that apple holds more than $20 billion in cash reserves, making it one of the most financially powerful companies in the world. however, the company's investment strategy is not proactive.
cook's remarks have drawn market attention to the relationship between technology giants and cryptocurrencies, but apple's conservative attitude suggests that it will take time for large institutional investors to adopt cryptocurrencies.
