On September 1st, Apple launched a new AI chatbot, Asa, to its retail employees, according to screenshots provided by MacRumors analyst Aaron Perris.
The chatbot can help employees learn more about Apple's strengths, explore different use cases for the iPhone, and more. Employees can also freely ask it any questions they want. The tool is currently still in testing.
Analysts claim the tool will soon be widely available within Apple's internal "SEED" app, helping employees learn more about Apple and its products and improve their sales skills.