A digital blogger revealed a comparison of the total flagship series shipments of various mobile phone manufacturers as of the 32nd week of this year (62% of the full year) compared to the entire year of last year. OPPO's Find series shipments have already surpassed last year's total, accounting for 101%.
The data shows that OPPO's Find series shipments accounted for 101% of last year's total, demonstrating strong product competitiveness. Notably, OnePlus, a subsidiary of OPPO, has already achieved 93% of last year's full-year sales, while its digital series shipments have reached 113%. Vivo's X series shipments accounted for 77% of last year's total. The blogger stated that OPPO and Vivo's flagship phones have experienced rapid growth this year.
In addition, Xiaomi's digital series, Huawei's Mate series, and iPhone series shipments have all fallen below 70% of last year's full-year figures, at 67%, 65%, and 60%, respectively.
Furthermore, Honor's Magic series and Huawei's Pura series shipments were relatively low, at 52% and 51%, respectively. CNMO believes the low shipment volume of Huawei's Pura series is due in part to the HarmonyOS 5 operating system and in part to the overwhelmingly popular sales of the previous generation Pura 70 series since its release. CNMO understands that the Pura 70 series sold over 5.593 million units in just six months after its release in April 2024.
The success of OPPO and vivo is attributed to their comprehensive comprehensive features and precise user targeting. With the advent of promotional events like Double 11, shipments of each company's flagship smartphone series are expected to rise even further.
