Tesla's European sales fell for five consecutive days, while China's electric vehicle market share doubled

The latest data from the European Automobile Manufacturers Association (ACEA) shows that Tesla's new car sales in Europe in May plummeted 27.9% year-on-year, experiencing a fifth consecutive month of decline, and its facelifted Model Y has failed to reverse the decline. ‌ In sharp contrast, the overall sales of pure electric vehicles in Europe increased by 27.2% that month, and the total market sales increased slightly by 1.9%, with plug-in hybrid vehicles and alternative fuel vehicles becoming the main driving force. Tesla's market share shrank from 1.8% in the same period last year to 1.2%. Behind the decline is consumers turning to affordable Chinese electric vehicles, and some users also have reservations about Musk's political stance. ‌ It is worth noting that Chinese brands continue to expand strongly in Europe: despite the EU's imposition of tariffs on Chinese electric vehicles, sales in May still reached 65,808 units, and market share doubled to 5.9% year-on-year. Market monitoring agency Jato Dynamics confirmed that BYD's registration volume in the month was almost the same as Tesla, and even surpassed it in April. ‌ At the same time, SAIC Group's sales surged by 22.5%, and BMW also achieved a 5.6% increase.

‌ Despite the strong demand for new energy vehicles in Europe as a whole (registrations of pure electric, plug-in hybrid and hybrid models increased by 26.1%, 15% and 19.8% respectively), and the proportion of the three types of vehicles in the total passenger car market has risen to 58.9%, Tesla is still in a dilemma. Industry analysis pointed out that the accelerated launch of new products by traditional automakers and Chinese competitors, coupled with the impact of trade frictions, has resulted in the failure of the modified Model Y to effectively boost competitiveness. ‌ From the perspective of regional markets, the performance of the top four automobile markets in the EU is differentiated: Spain's sales soared 18.6%, Germany increased slightly by 1.2%, France plummeted 12.3%, and Italy fell slightly by 0.1%. The UK market grew by 1.6%. ‌ In general, in the wave of Europe's new energy transformation, the "beachhead" offensive of Chinese automakers is reshaping the market structure, and Tesla's adjustment window is continuing to narrow.